I’m obsessed with crafting creative solutions to solve problems. I love putting moving pieces together and get a feeling of gratification when looking back on a successful project or event. This motivates me to continue to seek new challenges that can provide this personal fulfillment.
I started off taking on challenging assignments in the retail industry. I’ve proven to myself that I could lead and develop teams as large as 300 people. I’ve also displayed the ability to balance priorities across multiple business units while exceeding sales of over $70 million. These roles required a multi-faceted approach. For example, I've coordinated new product launches with companies such as Lionsgate and Random House. In addition to organizing promotional partnerships, I was an integral part of larger, more influential events. I collaborated with Saturday Night Live to transform a store into a backdrop for a Target-related skit. I also acted as a company spokesperson at investor relations meetings with Goldman Sachs, JP Morgan Chase, and Morgan Stanley.
Although pleased with my accomplishments in retail, I realized that the aspects of my work that I found most rewarding were when I was able to creatively collaborate with entertainment brands. I then leveraged what I learned from these collaborations along with my marketing experience at Warner Music Group in order to transition industries.
As a freelance marketing consultant, I enjoy creating campaigns that craft a story about the brand and emotionally connect with the audience. Reach out if you would like to hear more about my work.
Interests:
Comic Book Collector | NBA 2K MyLeague Guru | Film Production Enthusiast | R&B Playlist Creator | Retired Game of Thrones Commentator
Expertise in:
Project Management | Event Planning | Administrative Support | Digital Marketing | Marketing Strategy | Interpersonal Communication | Social Media Marketing | Strategic Partnerships | Google Ads & Analytics | Retail Marketing | Partnership Marketing
I started off taking on challenging assignments in the retail industry. I’ve proven to myself that I could lead and develop teams as large as 300 people. I’ve also displayed the ability to balance priorities across multiple business units while exceeding sales of over $70 million. These roles required a multi-faceted approach. For example, I've coordinated new product launches with companies such as Lionsgate and Random House. In addition to organizing promotional partnerships, I was an integral part of larger, more influential events. I collaborated with Saturday Night Live to transform a store into a backdrop for a Target-related skit. I also acted as a company spokesperson at investor relations meetings with Goldman Sachs, JP Morgan Chase, and Morgan Stanley.
Although pleased with my accomplishments in retail, I realized that the aspects of my work that I found most rewarding were when I was able to creatively collaborate with entertainment brands. I then leveraged what I learned from these collaborations along with my marketing experience at Warner Music Group in order to transition industries.
As a freelance marketing consultant, I enjoy creating campaigns that craft a story about the brand and emotionally connect with the audience. Reach out if you would like to hear more about my work.
Interests:
Comic Book Collector | NBA 2K MyLeague Guru | Film Production Enthusiast | R&B Playlist Creator | Retired Game of Thrones Commentator
Expertise in:
Project Management | Event Planning | Administrative Support | Digital Marketing | Marketing Strategy | Interpersonal Communication | Social Media Marketing | Strategic Partnerships | Google Ads & Analytics | Retail Marketing | Partnership Marketing